Sunday, August 23, 2009

I own a computer sales and service company. Does anyone have any ideas on how I can boost my sales/r

Expand your business to do complete wifi installations, home theater system installations, sound system installations, home automation system installations, etc.



Computers are a single, niche market. Most companies that sell computers also sell lots of other stuff, like televisions, DVD players, software, DVD movies, etc. BestBuy is a good example of this. Of course, you cetainly don't need to have a store as big and fancy as BestBuy, but you could certainly use their business model. A small, but extremely comfortable store will bring customers to you. Often times, small businesses don't make it because of their presentation, in other words, the store that they operate from sucks. K-Mart is an example of this. They sell all the same stuff as WalMart, but their stores suck and as such, WalMart is kicking K-Mart's butt. Until K-Mart figures this out they are just going to continue closing down stores and their stock is going to continue to plummet. A small but very comfortable, inviting store can do wonders for your business. Interior decorators specialize at this kind of stuff; don't try to do it yourself because you need an outsider's opinion at this, especially one who is a professional. It doesn't have to cost you much. Take a look at some of the television shows, such as those on HGTV where for $2,000 they completely fix up a house. You could do the same with your store. Perhaps you could even have a small coffee shop/cafe in there. Little touches like this can make all the difference in the world between a company that goes out of business, and a company that is wildly successful. Anyway, companies that sell more than just computers, such as BestBuy, don't cater to any one single niche market, but rather, to a broad customer who may be shopping for one of many different products. Good luck.

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